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Insights in digital strategy for your business.
5 Ways to Use AI to Improve Your Sales Process
BY James Roloff
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Jul 13, 2025
If you’re in sales or business development, it’s easy to think AI doesn’t apply to you. After all,
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How to Choose the Right Platform for Your Email Newsletter
BY James Roloff
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Jul 05, 2025
Thinking about starting an email newsletter? Whether it’s for your personal brand, your business, or a mix of
The Real ROI of Organic Content
BY James Roloff
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Jun 11, 2025
Creating content can feel like a waste of time, especially when you’re focused on hard ROI. But that
Why Entrepreneurship Matters – Even If You’re Not Starting a Business
BY James Roloff
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May 05, 2025
I love entrepreneurship. And I love that we live in a world where people can take their passion,
How to Apply the 80/20 Rule to Your Sales Strategy
BY James Roloff
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Apr 11, 2025
Ever notice how you wear the same few shirts over and over again—even though your closet is full?
How Educational Selling Builds Trust
BY James Roloff
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Mar 21, 2025
Most people don’t want to be sold to.They want to understand their options.They want to make informed decisions.They
Content Strategy
Personal Branding
Influencing vs. Serving: The Right Way to Use Social Media
BY James Roloff
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Feb 28, 2025
Many professionals hesitate to post on social media because they think it’s about chasing influence—becoming the next Kim
Why Digital Strategy Feels Impossible (and How to Push Through)
BY James Roloff
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Feb 14, 2025
Have you ever set out to change your behavior? Maybe you wanted to work out more, post consistently
Content Strategy
Personal Branding
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How to Overcome Imposter Syndrome
BY James Roloff
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Jan 18, 2025
In this episode of “Coffee with a Catalyst,” we had the privilege of sitting down with Dr. Julie
Cracking the LinkedIn Algorithm: What I Learned in 2024
BY James Roloff
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Jan 11, 2025
One of the biggest challenges of digital strategy is understanding how search and social algorithms work. Platforms like
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