Is LinkedIn Premium Worth It?

If you spend any time on LinkedIn, you’ve probably been prompted to upgrade to Premium.

And if you’re a business owner, executive, or part of a marketing team, you’ve likely asked the question:

Is LinkedIn Premium actually worth paying for?

We hear this question all the time, including recently inside the Catalyst Community. The answer is not a simple yes or no.

It depends on how you’re using LinkedIn.

Let’s break it down.

First, Understand the Two Types of LinkedIn Premium

Before evaluating whether it’s worth it, you need to understand that there are now two separate Premium products:

• LinkedIn Premium for individual profiles
• LinkedIn Premium for company pages

They are billed separately and have different features.

If you’re a business leader who creates content personally and manages a company page, you may be evaluating both.

We’ll walk through each and focus on the features that actually drive value.

LinkedIn Premium for Individuals

There are multiple tiers for individual accounts. Some are focused on job seekers. Others are designed for business professionals.

We’re focusing on the business use case here.

There are many features included, but in our experience, three stand out as the most impactful.

1. The Custom Call to Action Button

This is one of the most underrated features.

With LinkedIn Premium, you can add a custom call to action button at the top of your profile. It can link to:

• Your website
• A newsletter
• A booking page
• A blog
• A lead magnet

That alone is useful.

But what many people do not realize is that this button also shows up directly in the LinkedIn feed above your posts.

If you are consistently creating content, this becomes a powerful way to drive traffic off LinkedIn and onto something you own.

Most social platforms discourage outbound links. LinkedIn Premium gives you a highly visible one.

If you are publishing content weekly, this feature alone can justify the investment.

2. InMail Credits

InMail credits allow you to message people you are not connected with.

We do not recommend using this feature for mass pitching. That is not a long term digital strategy.

However, it is incredibly useful when you need to reach a specific person and you do not have their email address.

Premium accounts include a set number of credits each month that automatically renew.

If you are actively networking, building partnerships, or pursuing strategic conversations, this can be valuable.

3. Profile Viewer Insights

Premium allows you to see more detailed information about who has viewed your profile over time.

This is simple, but strategic.

It helps you:

• Identify potential prospects
• See if your content is attracting the right audience
• Follow up intentionally
• Gauge interest signals

If LinkedIn is part of your sales or business development strategy, these signals matter.

What About the Other Features?

LinkedIn includes additional Premium tools such as AI writing assistance and visibility tweaks.

In our experience, those are not the primary drivers of ROI.

The three features above are the ones that consistently create value for business leaders who are active on the platform.

LinkedIn Premium for Company Pages

This is a newer offering, and it has created some confusion.

If you manage a company page, you may have seen prompts to upgrade it separately from your personal profile.

Again, there are multiple features included. The following are the ones that matter most.

1. Custom Call to Action on the Company Page

Just like the individual profile, Premium allows you to add a custom CTA button to your business page.

This is a high visibility link back to:

• Your website
• A landing page
• A guide
• A webinar
• A lead magnet

If your company page receives traffic from employee activity or content, this creates a direct path to conversion.

2. Featured Testimonial in the Header

Premium company pages allow you to add a customer testimonial directly in the header section.

This is a subtle but powerful feature.

When a potential client visits your page, they immediately see social proof from a real customer.

Trust is not built by what you say about yourself. It is built by what others say about you.

This feature helps reinforce authority quickly.

3. Auto Invite for Page Visitors

This is one of the most practical growth tools included.

When someone visits your company page, LinkedIn can automatically invite them to follow it.

Without this feature, someone may visit your page, look around, and leave without taking action.

With auto invites enabled, LinkedIn prompts them to follow your page.

Over time, this creates steady follower growth without additional manual effort.

It should not be your only growth strategy, but it is a strong passive mechanism.

So, Is LinkedIn Premium Worth It?

Here is our rule of thumb.

If you are:

• Creating content consistently
• Engaging with your network
• Commenting thoughtfully
• Using LinkedIn as part of your digital strategy

Then yes, LinkedIn Premium is often worth it.

The cost is relatively small compared to the potential visibility, traffic, and opportunity it can generate.

However, if you are not creating content or engaging actively, Premium will not fix that.

No one will see your CTA button.
No one will visit your profile.
No one will interact with your company page.

In that case, it becomes a wasted expense.

Our General Recommendation

If you are posting at least once per week and actively engaging, you should strongly consider upgrading.

If you run a business and manage a company page, and your team is active on LinkedIn, it often makes sense to evaluate Premium for both your personal profile and your company page.

But remember this:

LinkedIn Premium does not create a digital strategy.

It enhances one.

If your strategy is unclear, upgrading will not solve the underlying issue.

If your strategy is clear and you are executing consistently, Premium can amplify the results.

Key Takeaways

• There are two separate LinkedIn Premium products: one for individual profiles and one for company pages. They are billed separately and serve different purposes.
• The most valuable features for individuals are the custom CTA button, InMail credits, and profile viewer insights.
• The most impactful company page features are the custom CTA, featured testimonial, and auto-invite for page visitors.
• LinkedIn Premium only creates ROI if you are consistently creating content and engaging on the platform.
• If you are not using LinkedIn intentionally, upgrading will not fix that. Premium does not replace strategy. It amplifies it.