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Creating Effective Customer Personas: A Step-by-Step Guide
BY James Roloff
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Jul 17, 2024
Who is your customer? It’s a simple question. But do you have a good answer? Most companies I
Starting from Scratch – How to Grow in a New Role
BY James Roloff
—
Jul 10, 2024
A few months ago, I met with a sales rep who was new to his role and his
Should You Focus on Your Personal LinkedIn Page or Your Company Page?
BY James Roloff
—
Jun 12, 2024
One of the most common questions I get is – should I focus on my company page or
Technology
Exploring LinkedIn’s AI: An Overview of Premium AI Features
BY James Roloff
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Jun 05, 2024
Nearly every tech company in the world is trying to figure out how to integrate AI (Artificial Intelligence)
Join the Summer LinkedIn Challenge and Stay Active This Summer!
BY James Roloff
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May 29, 2024
Our oldest daughter came home very excited from school last week to tell us about the summer reading
Content Strategy
News
Technology
Video
Introducing LinkedIn’s Video Tab: Your New Tool for Engagement and Growth
BY James Roloff
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May 22, 2024
Short form video delivered in a scrolling feed, such as TikTok’s For You Page or Instagram Reels, is
What is the ACTUAL Problem You Solve?
BY James Roloff
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May 15, 2024
Most businesses are focused on selling their products. Their goal is to find customers who need their product,
Content Strategy
Sales and Lead Generation
Strategy
The Best Salespeople are Teachers
BY James Roloff
—
May 08, 2024
The landscape of sales is shifting. Traditional methods, once reliant on persuasion and charisma, are facing growing skepticism
LinkedIn Top Voices: How to Earn the Badge and Whether It’s Worth the Effort
BY James Roloff
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May 01, 2024
We all want to be recognized as a “Top Voice” in our industry. Sometimes this means winning awards
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