How to Grow LinkedIn Business Page Followers: 3 Proven Strategies
If you have ever tried to grow your LinkedIn business page, you know how quickly momentum can stall. At first, you see a small surge of employees or close contacts following the page. Then growth slows down, and the page struggles to attract new followers.
The good news is that learning how to grow LinkedIn business page followers is simpler than most businesses realize. With a few consistent strategies, you can build authority, reach more of your audience, and create a steady stream of new followers.
In this article, we will cover three proven tactics that work for businesses of all sizes.
Why Your Follower Count Matters
It is true that follower count can be a vanity metric. But it still matters. People judge the authority of your business page based on how many followers it has.
- A small business with fewer than 1,000 followers may look like it has limited reach.
- A medium-sized business with only a few hundred followers may look less established.
- Larger businesses should aim for at least 5,000 to 10,000 followers to reinforce credibility.
Beyond perception, followers do impact visibility. LinkedIn’s algorithm only shows your business page posts to a fraction of your followers, usually around 10 to 15 percent. That means the more followers you have, the larger your consistent audience will be.
Now, let’s look at how to actually increase that number.
1. Post Engaging Content Consistently
The number one way to grow your LinkedIn business page is through content. The problem is most companies only post dry updates, press releases, or reshares of their own marketing materials. That kind of content does not inspire engagement.
Instead, treat your business page like you would a personal profile. Share videos, photos, stories, and behind-the-scenes content that highlights your brand’s personality. Show the people behind the business, tell stories about your customers, or share lessons from the field.
Content that feels personal and authentic will attract more engagement, and that engagement will make your page more discoverable. Over time, your follower count grows naturally because people want to keep seeing your updates.
2. Use Monthly Manual Invites
Did you know that every LinkedIn business page admin can invite up to 250 of their first-degree connections to follow the page each month? This feature is one of the easiest ways to grow your follower base, especially in the beginning.
Here is how to make the most of it:
- Assign multiple team members as page admins.
- Have each admin use their 250 monthly invites.
- Set a recurring reminder in your calendar or task app to make sure it gets done.
If your business has several employees with strong LinkedIn networks, this approach can quickly build momentum. Even though it takes a little manual effort, it pays off.
3. Turn On Auto-Invites for Engagers
If you are a LinkedIn Premium Business subscriber, you have access to a feature called auto-invites for content engagers. When enabled, anyone who likes or comments on your page’s posts will automatically receive an invitation to follow your business page.
This creates a steady flow of new followers without any manual work. And since these followers already engaged with your content, they are highly likely to continue interacting with your future posts.
The Bottom Line
If you want to know how to grow LinkedIn business page followers, the formula is straightforward.
- Post authentic, engaging content.
- Use your 250 monthly manual invites.
- Turn on auto-invites if you have access.
Growth will not happen overnight, but these strategies create consistent results. Instead of your page stalling after the first wave of employee followers, you can keep building an audience that gives your brand more reach, more authority, and more opportunities to connect with potential customers.
